This project aims to develop a website mockup while exploring potential curriculum offerings for the client’s dance studio. The focus is on creating an engaging online presence that aligns with the studio's future goals and enhances its educational programs.
Type: Crafted website layout and content and supported the development of dance curriculum
Clients: Dance studios in Hong Kong (existing) and mainland China (to be opened)
LearnWorlds
Technical writing
Website layout design
Curriculum development
To develop a website mockup that facilitates direct registration for in-person and online courses while supporting the creation of a structured dance curriculum framework tailored for lifestyle and children's programs.
The studio was originally established to offer several in-person classes and host large events for professional dancers. However, it now aims to shift its business model to focus more on lifestyle and children's dance programs. This transition has created challenges, as the current website does not support direct registration for in-person or online courses and events. Additionally, there is no structured curriculum in place, relying on existing staff to manage course offerings. Despite having world-class masters and instructors, the lack of a cohesive curriculum limits the studio's ability to effectively promote its new focus and attract a broader audience.
I preliminarily created a user-centered website mockup and am developing a curriculum framework that can address the identified challenges by incorporating the following elements:
Website Mockup
Direct Registration Functionality:
Implementing an intuitive registration system for both in-person and online courses, making it easy for potential students to enroll.
Engaging Content and Visuals:
Crafting compelling text and visuals that reflect the studio's new focus, showcasing its diverse offerings and the expertise of its world-class instructors.
Responsive and User-Friendly Design:
Developing a responsive layout that enhances user experience across all devices, ensuring easy navigation and accessibility for all visitors.
Dance Curriculum Framework
Structured Curriculum Development:
Designing a cohesive curriculum framework that outlines various dance programs tailored for children and lifestyle, ensuring clarity and appeal.
Instructor Collaboration:
Engaging with world-class instructors to integrate their expertise into the curriculum, enhancing its quality and relevance.
Flexible Program Options:
Creating adaptable course offerings that can evolve based on student needs and feedback, allowing for continuous improvement.