Project: Technical Writing

Showcasing Research Excellence

This project involves creating research articles and personal stories to promote the university's initiatives and achievements.

Context

Type: Crafted stories of achievements in research, personal accomplishments, and university events across various faculties, including Applied Science and Textiles, Business, Construction and Environment, Engineering, Health and Social Sciences, Humanities, Design, and Hotel and Tourism Management.
Clients: Researchers at a University, Hong Kong

Tools

Customized electronic platforms
Word processing

Skills

Technical writing (English and Chinese)

Instructional Design Project Details

🎯Project Goal

Highlight Achievements: By showcasing the significant research accomplishments and personal stories of faculty members across various disciplines to enhance the university's reputation.
Promote Engagement: By fostering a sense of community by sharing personal narratives that connect researchers with students, staff, and the broader public.
Enhance Visibility: By increasing awareness of university events and initiatives within the academic community and the general public.

🤔Challenges

The university aimed to find better ways to showcase the diverse achievements and stories of its researchers across multiple faculties. While many accomplishments were recognized internally, there was a desire to elevate their visibility and connect more meaningfully with the wider community.

💡Solutions

To address this need, we, as a publication team within the Department of Communications and Public Affairs, crafted compelling stories that highlighted research achievements, personal accomplishments, and key university events, in both print and online versions. By collaborating with researchers from various faculties, we developed a series of stories that not only showcased their work but also resonated with a broader audience, promoting the university's initiatives and fostering greater community engagement.